Qatar Cancer Society ” QCS ”  and Fadaat Media LLC have signed a strategic media partnership agreement aimed at unifying efforts to raise awareness about cancer, highlight the importance of prevention and early detection, and provide psychological and community support for those living with cancer.

The agreement was signed by Mrs. Mona Hussein Ashkanani, General Manager of Qatar Cancer Society, and Mr. Moayed Dib, CEO of Fadaat Media Group.

Under the agreement, both parties commit to sharing awareness content, organizing joint health campaigns and events, and providing media coverage through Alaraby TV 2, Syria TV, and the Sehatok health platform. The partnership will also dedicate space to share stories of hope from cancer survivors and support awareness initiatives throughout the year.

The agreement encompasses multiple areas of collaboration, including content sharing, event coverage, awareness campaigns, fundraising initiatives, in-house awareness sessions, and the mutual use of branding for awareness purposes. The agreement will remain in effect unless otherwise agreed upon by both parties.

Mrs. Mona Hussein Ashkanani- General Manager, QCS said, “ We firmly believe that community and media partnerships are a cornerstone in our fight against cancer. This agreement with Fadaat Media marks a qualitative step in expanding awareness efforts and amplifying the voices of patients. Media today is more than coverage—it’s a vehicle for influencing behaviors and reshaping perceptions of health.”

She added: “At Qatar Cancer Society, we operate with a national and humanitarian vision that extends beyond financial support to include psychological and community care for patients and their families. We see this partnership as a valuable opportunity to expand the reach of our message across broader segments of society.”

“This constructive collaboration aligns with our vision of fostering a cancer-aware community and improving the quality of life for those affected. Our mission remains rooted in our role as a non-profit charitable organization, relying on donations and community partnerships to deliver awareness, promote prevention, encourage early detection, and support research and professional development in the field of cancer.” She added

Mrs. Ashkanani concluded by thanking Fadaat Media and the Sehatok team: “We are confident this partnership will result in impactful initiatives that help save lives and spread hope.”

Mr. Moayed Dib – CEO, Fadaat Media Group said , “At Fadaat Media, we believe that media is not merely a tool for transmitting news—it’s a partner in development, a catalyst for change, and a source of hope. Our partnership with the Qatar Cancer Society reflects this belief and underscores our commitment to being part of the solution, not just an observer of the problem.”

He continued: “Through our platforms, especially Sehatok, we will deliver evidence-based health content that highlights the real challenges faced by cancer patients, while showcasing stories of those who have triumphed over the disease through resilience and community support. Every story of pain can become a message of hope, every medical fact a tool for prevention, and every media appearance a call for unity and action.”

“We are proud of this agreement and see it as the beginning of a fruitful, long-term collaboration that connects the media, health, and charitable sectors toward a common goal: building a more aware and healthier society,” he added.